Crowd Media: A Web Design and Social Media Marketing Agency based in Guernsey

An interesting story came to my attention this week. I debated long and hard about whether it made sense to create a blog post about it because I like my blog posts to have a nice and tidy conclusion. This story does not…yet. Once of my clients is a charity called Rhythmix who do fantastic work helping often underprivileged young people develop

A legacy of traditional marketing practice and measurement methods have established themselves as firm and accepted foundations for the measurement of ROI from a client side perspective. While there is value in such measurables; the social web has introduced many other factors that can be used to measure ROI that are new and unfamiliar to many.