Vividly recollecting that sea of tartan still haunts me to this very day. Over a decade ago when I was entering my early teens, the one’s your mother wanted you to avoid would be noticeable a mile off, finding identity in that dizzy patterned uniform. Burberry was considered, dare I say it, ‘Chav’.
read the whole post...The Crowd Blog - Branding
33 Million People in the Room – Juliette Powell
If you are looking for a book to show you how to get on, get started and make a social network work for you, then this is it! I found this a compelling read as I could apply it easily to my every day life. It explains thoroughly how the Microcelebrity leverages their amazing power and how you could achieve worldwide impact in the niche that matters to you. Transforming social and cultural capital into financial capital is also featured in the book. Explaining…
read the whole post...The Future Is Human
Every year I look out for Interbrand’s Annual Report on The Best Global Brands. This year was no different, and it is no surprise, that amongst the sector overviews, the interviews and articles, methodologies and applications, the overriding message is this – The Future Is Human. My clients and partners have heard me use this phrase a lot over the last four years, because I have always believed, even before this massive technology revolution we are now experiencing, that brands…
read the whole post...Good Riddance Christmas
Today was a great day for me – after a three month run of being asked to create endless tacky, ill matched, ill thought out, gaudy, snowflakey, glinty, star-based crap to run across a number of medium and large scale online e-commerce sites, we finally ‘took the decorations’ down!
read the whole post...Creative B2B Marketing: How Brown Trousers Make A Point
Enter Scot McKee. Head Honcho of BirdDog Digital & Brand Agency and Author extraordianaire. I’ve had the pleasure of a cake and a coffee with this bloke. We clicked. He knows his stuff, I don’t do BS, so we got on like a paraffin soaked bungalow on fire.
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