The Crowd Blog - Ethics

08/10/2012

The Future Is Human

Jo Porritt Jo Porritt
Crowd Founder
Straight Talker
1
The Future is Human

Every year I look out for Interbrand’s Annual Report on The Best Global Brands.  This year was no different, and it is no surprise, that amongst the sector overviews, the interviews and articles, methodologies and applications, the overriding message is this – The Future Is Human. My clients and partners have heard me use this phrase a lot over the last four years, because I have always believed, even before this massive technology revolution we are now experiencing, that brands…

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08/02/2012

My Instinct Is To Always Follow My Instinct

Jo Porritt Jo Porritt
Crowd Founder
Straight Talker
5
crossroads

After completing my first official year end for Crowd, I’ve been reflecting on what a diverse year it has been – my first year as an entrepreneur, and what this has meant to me. Prior to Crowd I’d worked both client and agency side, and up until about 3 years ago, was relatively happy in my roles. What I did know though, was that I always had an…

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15/09/2011

Why we probably shouldn’t make the logo bigger

Adam Tarry Adam Tarry
Dad & Husband
Dev & Design Force
Salt Water Junky
Why we probably shouldn’t make the logo bigger

It’s such a small request isn’t it? 6 innocent words “Can we make the logo bigger?” And at the end of the day, why shouldn’t you ask it? After all you’re the client. It’s your money, it’s your website. You’ve paid for the logo and made sure that it effortlessly epitomises the ethos and mentality of your brand, and now this jumped up creative has placed it artfully…

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26/08/2011

Ethics: Transparency and New Media Communications

Jo Porritt Jo Porritt
Crowd Founder
Straight Talker
Ethics: Transparency and New Media Communications

A Twitter friend of mine working for a social media consulting agency in London told me today that he is leaving to take up a new position for an agency called 1000Heads. As I had never heard of them before, I decided to check them out. All I can say is “Big Up 1000Heads” we need to see more businesses put their ethics out there loud and clear.

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