Every year I look out for Interbrand’s Annual Report on The Best Global Brands. This year was no different, and it is no surprise, that amongst the sector overviews, the interviews and articles, methodologies and applications, the overriding message is this – The Future Is Human. My clients and partners have heard me use this phrase a lot over the last four years, because I have always believed, even before this massive technology revolution we are now experiencing, that brands…
read the whole post...The Crowd Blog - Ethics
My Instinct Is To Always Follow My Instinct
After completing my first official year end for Crowd, I’ve been reflecting on what a diverse year it has been – my first year as an entrepreneur, and what this has meant to me. Prior to Crowd I’d worked both client and agency side, and up until about 3 years ago, was relatively happy in my roles. What I did know though, was that I always had an…
read the whole post...Why we probably shouldn’t make the logo bigger
It’s such a small request isn’t it? 6 innocent words “Can we make the logo bigger?” And at the end of the day, why shouldn’t you ask it? After all you’re the client. It’s your money, it’s your website. You’ve paid for the logo and made sure that it effortlessly epitomises the ethos and mentality of your brand, and now this jumped up creative has placed it artfully…
read the whole post...Ethics: Transparency and New Media Communications
A Twitter friend of mine working for a social media consulting agency in London told me today that he is leaving to take up a new position for an agency called 1000Heads. As I had never heard of them before, I decided to check them out. All I can say is “Big Up 1000Heads” we need to see more businesses put their ethics out there loud and clear.
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