Crowd Media: A Web Design and Social Media Marketing Agency based in Guernsey

Crowd met up with Jonathan Watson, head of hospitality for the tranquil and beautiful Island of Herm, to find out how utilising social media tools as a part of their company communications strategy has helped the business.

Vividly recollecting that sea of tartan still haunts me to this very day. Over a decade ago when I was entering my early teens, the one’s your mother wanted you to avoid would be noticeable a mile off, finding identity in that dizzy patterned uniform. Burberry was considered, dare I say it, ‘Chav’.

Enter Scot McKee. Head Honcho of BirdDog Digital & Brand Agency and Author extraordianaire. I’ve had the pleasure of a cake and a coffee with this bloke. We clicked. He knows his stuff, I don’t do BS, so we got on like a paraffin soaked bungalow on fire.

I heard a fairly good description of what a good agency should be: “A room full of planners and nothing else.” I agree with that to an extent: A good agency offers very valuable services in advising and training clients on the best ways (philosophy and tools) to use social media so they can listen to and engage with the community that exists around their brand.